5 Best Practices to Create a Donation Page (With Examples)

Creating a good online donation page is important because most donors prefer to give online. A well-designed donation page makes donors feel comfortable and helps them complete their donation.

Here are some simple tips to improve your donation page:

1. Match Your Donation Page with Your Website

Your donation page should look like the rest of your website. This way, donors know they are still on your site.

Full view banner (4)

  • Use customizable templates: Start with a simple donation website template and change it to fit your style. Match the fonts and colors to your brand.
  • Show your logo clearly: Your logo helps people recognize your organization. Make sure it’s easy to see on the donation page and other pages. It’s usually in the upper left corner and links back to the homepage, but place it wherever it looks good on different devices.
  • Design eye-catching donation buttons: Use bright colors to make your donation buttons stand out. Instead of saying ‘Submit,’ use inviting words like ‘Donate Today.’ Pick a color that fits with your brand but also stands out.
  • Secure your page with an SSL certificate: An SSL certificate shows ‘https’ in your URL and a lock icon in the address bar, making donors feel safe entering their payment information.

Example: The Aiding Nextjs website template customized its donation page to match its brand, making it both attractive and effective.

Full View Banner (4)

2. Make Your Donation Page Mobile-Friendly

A quarter of donors use their phones to donate, so your donation page needs to work well on mobile devices.

  • Make the donate button easy to find: It should always be visible, so donors don’t have to search or scroll too much. For example, WebbyTemplate themes always place the donate button at the top on every device.
  • Ensure your page loads quickly: Mobile users won’t wait for slow-loading pages. Use tools like Lighthouse Audit or PageSpeed Insights to check and speed up your page.
  • Preview your page on mobile devices: Use a content management system (CMS) that lets you see how your page looks on mobile. This ensures it works well on all devices.

3. Provide Multiple Giving Options

Offer different ways for people to donate.

  • Give flexible donation options: Let donors choose between one-time or recurring donations. WebbyTemplate can calculate the total donations for the chosen period.
  • Suggest donation amounts: Provide suggested amounts to help donors decide how much to give.

Example: A Figma website template for donations shows how you can set up donation options to encourage more giving.

4. Offer More Ways to Donate

Add these options to diversify your fundraising:

  • Open an online shop: Sell items like shirts or hats with your nonprofit’s logo. This spreads awareness and raises funds.
  • Organize fundraising events: Host events like golf outings, bake sales, or dinners. Make sure your website tool allows easy sign-up and ticket purchases.
  • Promote employer donation matching: Add a feature on your donation page for donors to check if their employer matches donations, which can double their contribution.

5. Keep Your Donation Page Simple

A simple donation page prevents donors from feeling overwhelmed.

  • Highlight key elements: Focus on the most important parts, like the donation form and key messages.
  • Limit required information: Ask for only essential details to make the donation process quick and easy.
  • Use a clean design: Choose a clear layout with enough space between elements for easy reading. A single, impactful image can be powerful.
  • Ensure accessibility: Follow web accessibility guidelines to make sure everyone can use your donation page easily.

6. Host Your Donation Page on Your Website

Keeping the donation process on your website makes it safer and easier for donors.

  • Choose the right tool: Use a website builder designed for nonprofits that is easy to use. This allows you to create and update pages without needing to code.
  • Flexible form options: Find tools that let you easily adjust donation amounts and set up recurring donations.
  • Edit live: Use a tool that lets you make changes directly on the live page, so you can see edits in real-time.
  • Control access: Ensure your tool lets you manage who can edit pages and access donor information securely.

These tips can help your nonprofit’s fundraising efforts by creating a more engaging and effective donation page.

Ready to boost your nonprofit’s fundraising? Create an engaging and effective donation page with the ‘Aiding: Donation Nonprofit Website Next.js Template’ from WebbyTemplate. Request a demo today at affordable prices.

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